About Us

Transit Ambassador

A Legacy of Training Excellence Across North America

Originally developed and administered by the Canadian Urban Transit Association, the Transit Ambassador program has become a benchmark in transit training. Designed to equip front-line, planning, maintenance and technical staff with the skills needed to create improved transit environments, the program quickly gained recognition for its effectiveness and relevance.

What began as a Canadian initiative soon expanded beyond borders, with transit agencies across the United States adopting the training programs to support their own workforce development needs. As the challenges of public transit evolved, the Transit Ambassador program adapted to meet them head-on.

Today, Transit Ambassador is more than a training program—it’s a shared standard of excellence in transit professionalism. With decades of experience behind it, and a footprint that spans North America, the program continues to empower agencies of all sizes to deliver exceptional service through skilled and confident staff.

Working With Transit Ambassador

Industry-Relevant Training

Courses are developed by transit professionals, for transit professionals—ensuring content is practical, up-to-date, and directly aligned with real-world challenges.

North American Reach, Local Flexibility

With a track record of success across both Canadian and U.S. agencies, Transit Ambassador delivers proven training that can be customized to meet the unique needs of individual systems and communities.

Improved Customer Experience

From front-line staff to planners and schedulers, the program empowers teams to deliver safer, more responsive, and more inclusive transit service.

Workforce Development at All Levels

Whether you’re onboarding new hires or upskilling experienced staff, Transit Ambassador supports lifelong learning and builds internal capacity across departments.

Testimonials

“Introduction to Specialized Transit is easily among the most valuable training courses I’ve taken since joining the industry. The information presented in the modules is concise yet very well-articulated. While the modules that examine the history, present, and future of specialized transit provide an excellent foundation for anyone in the field, I found that the sections about barriers and compassion for our ridership resonated with me the most. This enhanced understanding and empathy will be an asset to the continual improvement of my direct communication with riders and staff coaching sessions. I’d recommend adding this course to the new-hire training process across all specialized transit agencies and for it to be reviewed by veteran staff annually.”

"As I am relatively new to the industry, I took this course because I have had numerous specialized transit questions with relation to small system operations. This course was straight-forward as it’s sectioned into easy-to-understand modules about everything from eligibility to booking trips and typical organization structure for this type of service. My overall knowledge of paratransit service has improved drastically, and I look forward to applying the lessons learned, such as the different guide animals that may be used for support services, into my current role. Thank you!”

Learn More

Find out how you can build the skills that move transit forward.